People underestimate social technology because it mostly looks trivial on the surface—apps, feeds, “content”. But we are experiencing a historic, one-time event: the wiring of humanity into a single connected consciousness. The tools we use to talk and share, and the spaces we inhabit online, are now the primary vectors for knowledge generation, culture creation, and building relationships. We get one shot at laying out the foundation for this new nervous system.
I have been helping build Substack since 2021, where our mission is to build a new economic engine for culture. In 2019, I co-founded Cocoon—an attempt to build a digital home base for long-distance families. I started my career at Facebook in 2011.